You read a message sent by your friend mentioning riots or politically influenced news. Since he requested you to forward it to your near and dear so that it can be viral, Without thinking a second about the information factual, you pressed the forward button to send it 10 more. If you are the one, who does this on a daily basis. Read this conversation and the book to understand what all it causes you to promote such things without any harmful intentions ( but doing so much harm) A Book about fake news, irresponsible behavior, and people who promote it. In the era of Social media, where information is passed on with a blink of an eye, People should be careful and sensible to use the platform for a better purpose.
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Smartly.IO did research on social advertising trends in RETAIL: 2020 Perspective to understand what lies next in the digital transformation journey and how social advertising is going to shape up for 2020.