Tag: brand

Creating Strong Brand Positioning in your Market

#Marketerleads Talk purpose is to bring you some great conversation with leading marketers. In this episode, We had an interesting conversation on Brand Positioning and Market development with someone who is working on a unique concept – Senior Living Community which is pretty new in India. Meet Piali Dasgupta, Sr Vice President, Columbia Pacific Communities, a multi-award winning marketing and communications leader with cross-category experience

#MarketerLeads Talk with Sumedha Chatterjee, Head- Marketing, British Medical Journal

In this #Marketerleads Talk episode, We have Sumedha Chatterjee, Head – Marketing, British Medical Journal, a weekly peer-reviewed world’s oldest general medical journals. An astute marketing professional handling the marketing portfolio for a diverse set of online products. At BMJ, She is managing the marketing responsibilities of product marketing, market development, events, social and brand management for the B2B & B2C audience segments for the South Asian markets (9 countries).