In conversation with Ramya who comes with a decade’s marketing experience across consumer goods, lifestyle & retail, consumer tech & mobility. She loves identifying & tapping opportunities to marry consumer needs to business creation and always sum her experience as setting or renewing the charter for brands like Titan, Nestaway & Bounce. In her new role at Zee5, She is a Category Head – Movies exploring new dimensions of booming internet entertainment space (OTT).
Humor always win but do it with caution. Touching religious sentiments do equally destroy your brand. So Choose Humor carefully. In this stressful life, One needs to be light enough to carry humor in their life. With such a short span time of advertisement seconds, creating impact and remembering ads is a tough task. Below are some of the crazy ideas, Advertisers tried and got great results.