A significant number of research papers and articles of recent times reveals how people across the world find it difficult to trust businesses. For more than a decade and half the Edelman Trust Barometer interviewed people across different countries to ascertain the degree of trust they have on Enterprises, Governments, NGOs and Medias, and what it discovered was an unequivocal acceptance of eroding trust, especially on businesses, let alone brands.
Category: Sales Lessons
#Marketerleads Talk in conversation with Ashwini Nair, Founder, The People Co on New Digital Marketing trends do you see happening in 2021? What should be the focus?
Marketers’ life is majorly either into the field or into excels or word doc preparing budgets, ROI, or creatives. Long working hours, Fieldwork, not so good health practices to follow, We at THE MARKETING SOUL has taken this initiative to bring this topic #MARKETERSFIT to the forefront to promote healthy lifestyles for our passionate marketers. […]
#Marketerleads Talk purpose is to bring you some great conversation with leading marketers. In this episode, We had an interesting conversation on Brand Positioning and Market development with someone who is working on a unique concept – Senior Living Community which is pretty new in India. Meet Piali Dasgupta, Sr Vice President, Columbia Pacific Communities, a multi-award winning marketing and communications leader with cross-category experience
What is great story? Who is a great storyteller? The first great idea to me is the sequence of events of a story. And the emotion it strikes among readers or listeners.
Marketing Strategies To Fuel Your Business Growth. Branding|Content Marketing|Analytics|Customer Real Insights by Marketing Experts on Online Consumers, Digital Marketing, Content Marketing, Read more What Aditi Anand, Head – Brand, Media, Digital at Nokia is suggesting….
A Dialogue with Aarti Sharma, National Customer Manager, DIAGEO. A competent professional with over 15 years of accomplished career track of delivering, sustaining revenues & profits through her diversified profile and geography managed across India. Aarti has Lead a team size of 500 people with sustained business development.
In conversation with Ramya who comes with a decade’s marketing experience across consumer goods, lifestyle & retail, consumer tech & mobility. She loves identifying & tapping opportunities to marry consumer needs to business creation and always sum her experience as setting or renewing the charter for brands like Titan, Nestaway & Bounce. In her new role at Zee5, She is a Category Head – Movies exploring new dimensions of booming internet entertainment space (OTT).
In this episode, we spoke to Vidhya Srinivas, Vice President, Corporate Relations at Universal Business School. An Experienced Professional with 17 years and demonstrated history of working in the education Management and Corporate and has handled 500 plus brands like HUL, Marico HDFC bank, Nestle, Coca Cola for corporate relations.
In this #Marketerleads Talk episode, We have Sumedha Chatterjee, Head – Marketing, British Medical Journal, a weekly peer-reviewed world’s oldest general medical journals. An astute marketing professional handling the marketing portfolio for a diverse set of online products. At BMJ, She is managing the marketing responsibilities of product marketing, market development, events, social and brand management for the B2B & B2C audience segments for the South Asian markets (9 countries).