Category: Marketing Reports

Fundamentals of Building Trust in Business and Brands

A significant number of research papers and articles of recent times reveals how people across the world find it difficult to trust businesses. For more than a decade and half the Edelman Trust Barometer interviewed people across different countries to ascertain the degree of trust they have on Enterprises, Governments, NGOs and Medias, and what it discovered was an unequivocal acceptance of eroding trust, especially on businesses, let alone brands.

Mind and Muscle: 6 Secrets to Improve Your Wellbeing in Tough Times

Marketers’ life is majorly either into the field or into excels or word doc preparing budgets, ROI, or creatives. Long working hours, Fieldwork, not so good health practices to follow, We at THE MARKETING SOUL has taken this initiative to bring this topic #MARKETERSFIT to the forefront to promote healthy lifestyles for our passionate marketers. […]

Creating Strong Brand Positioning in your Market

#Marketerleads Talk purpose is to bring you some great conversation with leading marketers. In this episode, We had an interesting conversation on Brand Positioning and Market development with someone who is working on a unique concept – Senior Living Community which is pretty new in India. Meet Piali Dasgupta, Sr Vice President, Columbia Pacific Communities, a multi-award winning marketing and communications leader with cross-category experience

Truth Revealed of Gangs of Social Media

You read a message sent by your friend mentioning riots or politically influenced news. Since he requested you to forward it to your near and dear so that it can be viral, Without thinking a second about the information factual, you pressed the forward button to send it 10 more. If you are the one, who does this on a daily basis. Read this conversation and the book to understand what all it causes you to promote such things without any harmful intentions ( but doing so much harm) A Book about fake news, irresponsible behavior, and people who promote it. In the era of Social media, where information is passed on with a blink of an eye, People should be careful and sensible to use the platform for a better purpose.

Internet pe Azadi: #AtamNirbharBharat in action by 4 young Indians.

Internet pe Aazadi: #Atamnirbharbharat in action by 4 young Indians. now this is the time to join the movement #internetpeazadi launched by 4 Young Indian Champs, Namit from Uttar Pradesh, Prashant from Bihar, Javed from Assam and Shivkant from Madhya Pradesh. Our country became an independent way back in 1947, Now We are in Industry 4.0 revolution seeing regular technological advancement but still, we use apps made by foreign innovators. Are we not capable enough to lead this when we are deporting hundreds of IT Engineers to Microsoft, Facebook, Amazon, and many more.