A significant number of research papers and articles of recent times reveals how people across the world find it difficult to trust businesses. For more than a decade and half the Edelman Trust Barometer interviewed people across different countries to ascertain the degree of trust they have on Enterprises, Governments, NGOs and Medias, and what it discovered was an unequivocal acceptance of eroding trust, especially on businesses, let alone brands.
Category: Marketing Reports
#Marketerleads Talk in conversation with Ashwini Nair, Founder, The People Co on New Digital Marketing trends do you see happening in 2021? What should be the focus?
Marketers’ life is majorly either into the field or into excels or word doc preparing budgets, ROI, or creatives. Long working hours, Fieldwork, not so good health practices to follow, We at THE MARKETING SOUL has taken this initiative to bring this topic #MARKETERSFIT to the forefront to promote healthy lifestyles for our passionate marketers. […]
#Marketerleads Talk purpose is to bring you some great conversation with leading marketers. In this episode, We had an interesting conversation on Brand Positioning and Market development with someone who is working on a unique concept – Senior Living Community which is pretty new in India. Meet Piali Dasgupta, Sr Vice President, Columbia Pacific Communities, a multi-award winning marketing and communications leader with cross-category experience
What is great story? Who is a great storyteller? The first great idea to me is the sequence of events of a story. And the emotion it strikes among readers or listeners.
Marketing Strategies To Fuel Your Business Growth. Branding|Content Marketing|Analytics|Customer Real Insights by Marketing Experts on Online Consumers, Digital Marketing, Content Marketing, Read more What Aditi Anand, Head – Brand, Media, Digital at Nokia is suggesting….
In today’s story, we have covered an interesting book – THE INDIAN BOSS AT WORK: Thinking Global, Acting Indian authored by Steve Correa, an Executive coach, and OD Consultant with 30+ years of experience spanning several sectors, a majority of which have been at the Senior Leadership Levels (CXO) since 2000.
The role of marketing communication is to deliver the message to our customers. Marketing communication is a basic and complex part of corporate marketing efforts. Marketing communication can be described as all the messages and media we deploy to communicate with the market……
You read a message sent by your friend mentioning riots or politically influenced news. Since he requested you to forward it to your near and dear so that it can be viral, Without thinking a second about the information factual, you pressed the forward button to send it 10 more. If you are the one, who does this on a daily basis. Read this conversation and the book to understand what all it causes you to promote such things without any harmful intentions ( but doing so much harm) A Book about fake news, irresponsible behavior, and people who promote it. In the era of Social media, where information is passed on with a blink of an eye, People should be careful and sensible to use the platform for a better purpose.
Internet pe Aazadi: #Atamnirbharbharat in action by 4 young Indians. now this is the time to join the movement #internetpeazadi launched by 4 Young Indian Champs, Namit from Uttar Pradesh, Prashant from Bihar, Javed from Assam and Shivkant from Madhya Pradesh. Our country became an independent way back in 1947, Now We are in Industry 4.0 revolution seeing regular technological advancement but still, we use apps made by foreign innovators. Are we not capable enough to lead this when we are deporting hundreds of IT Engineers to Microsoft, Facebook, Amazon, and many more.