Category: Featured Story

Fundamentals of Building Trust in Business and Brands

A significant number of research papers and articles of recent times reveals how people across the world find it difficult to trust businesses. For more than a decade and half the Edelman Trust Barometer interviewed people across different countries to ascertain the degree of trust they have on Enterprises, Governments, NGOs and Medias, and what it discovered was an unequivocal acceptance of eroding trust, especially on businesses, let alone brands.

Mind and Muscle: 6 Secrets to Improve Your Wellbeing in Tough Times

Marketers’ life is majorly either into the field or into excels or word doc preparing budgets, ROI, or creatives. Long working hours, Fieldwork, not so good health practices to follow, We at THE MARKETING SOUL has taken this initiative to bring this topic #MARKETERSFIT to the forefront to promote healthy lifestyles for our passionate marketers. […]

Creating Strong Brand Positioning in your Market

#Marketerleads Talk purpose is to bring you some great conversation with leading marketers. In this episode, We had an interesting conversation on Brand Positioning and Market development with someone who is working on a unique concept – Senior Living Community which is pretty new in India. Meet Piali Dasgupta, Sr Vice President, Columbia Pacific Communities, a multi-award winning marketing and communications leader with cross-category experience

Brand Campaigns & Customer Experience: Why it matters?

In conversation with Ramya who comes with a decade’s marketing experience across consumer goods, lifestyle & retail, consumer tech & mobility. She loves identifying & tapping opportunities to marry consumer needs to business creation and always sum her experience as setting or renewing the charter for brands like Titan, Nestaway & Bounce. In her new role at Zee5, She is a Category Head РMovies exploring new dimensions of booming internet entertainment space (OTT).

Employability Skills & Industry 4.0: Bridging the Gap

In this episode, we spoke to Vidhya Srinivas, Vice President, Corporate Relations at Universal Business School. An Experienced Professional with 17 years and demonstrated history of working in the education Management and Corporate and has handled 500 plus brands like HUL, Marico HDFC bank, Nestle, Coca Cola for corporate relations.

#MarketerLeads Talk with Sumedha Chatterjee, Head- Marketing, British Medical Journal

In this #Marketerleads Talk episode, We have Sumedha Chatterjee, Head – Marketing, British Medical Journal, a weekly peer-reviewed world’s oldest general medical journals. An astute marketing professional handling the marketing portfolio for a diverse set of online products. At BMJ, She is managing the marketing responsibilities of product marketing, market development, events, social and brand management for the B2B & B2C audience segments for the South Asian markets (9 countries).