#MarketersLead Talks brings you the refreshing aspect of what sales and marketing mean shared to you by industry intellects. Continuing the series, In this episode, we had a conversation with Sheena Kapoor, A Marketing leader with over 15 years of experience in brand building, strategy, innovation, and marketing across Financial Services, Media & Real Estate.
Category: Featured Story
Top 50 Leadership Articles that will make you a Great Leader
Great Leaders are those who inspire by their actions and create a vision to achieve in the benefit of the organization to make it grow along with the professional growth of the team member. From Planning to Strategy, Execution to Budgets, Team Management to Operations, A leader has to look into every aspect to ensure the organization is on the right path. THE MARKETING SOUL curated top leadership articles from across the interest and from the top business portals like Forbes, Inc, Entrepreneur, Economic ….
Fundamentals of Building Trust in Business and Brands
A significant number of research papers and articles of recent times reveals how people across the world find it difficult to trust businesses. For more than a decade and half the Edelman Trust Barometer interviewed people across different countries to ascertain the degree of trust they have on Enterprises, Governments, NGOs and Medias, and what it discovered was an unequivocal acceptance of eroding trust, especially on businesses, let alone brands.
Top 6 Digital Marketing Trends that will evolve in 2021
#Marketerleads Talk in conversation with Ashwini Nair, Founder, The People Co on New Digital Marketing trends do you see happening in 2021? What should be the focus?
Mind and Muscle: 6 Secrets to Improve Your Wellbeing in Tough Times
Marketers’ life is majorly either into the field or into excels or word doc preparing budgets, ROI, or creatives. Long working hours, Fieldwork, not so good health practices to follow, We at THE MARKETING SOUL has taken this initiative to bring this topic #MARKETERSFIT to the forefront to promote healthy lifestyles for our passionate marketers. […]
Creating Strong Brand Positioning in your Market
#Marketerleads Talk purpose is to bring you some great conversation with leading marketers. In this episode, We had an interesting conversation on Brand Positioning and Market development with someone who is working on a unique concept – Senior Living Community which is pretty new in India. Meet Piali Dasgupta, Sr Vice President, Columbia Pacific Communities, a multi-award winning marketing and communications leader with cross-category experience
Top 6 Reasons Why Storytelling should be a priority for Marketers
What is great story? Who is a great storyteller? The first great idea to me is the sequence of events of a story. And the emotion it strikes among readers or listeners.
Marketing Strategies To Fuel Your Business Growth
Marketing Strategies To Fuel Your Business Growth. Branding|Content Marketing|Analytics|Customer Real Insights by Marketing Experts on Online Consumers, Digital Marketing, Content Marketing, Read more What Aditi Anand, Head – Brand, Media, Digital at Nokia is suggesting….
Brand Engagement & Why does it Matter? Explained
A Dialogue with Aarti Sharma, National Customer Manager, DIAGEO. A competent professional with over 15 years of accomplished career track of delivering, sustaining revenues & profits through her diversified profile and geography managed across India. Aarti has Lead a team size of 500 people with sustained business development.
Brand Campaigns & Customer Experience: Why it matters?
In conversation with Ramya who comes with a decade’s marketing experience across consumer goods, lifestyle & retail, consumer tech & mobility. She loves identifying & tapping opportunities to marry consumer needs to business creation and always sum her experience as setting or renewing the charter for brands like Titan, Nestaway & Bounce. In her new role at Zee5, She is a Category Head – Movies exploring new dimensions of booming internet entertainment space (OTT).